Campaign and brand identity project for Senex, an international congress organised by the University of Antalya, bringing together researchers of ageing studies.
Challenge
Ageing studies is an interdisciplinary field interrogating the cultural discourses and practices that construct the meaning of ageing. Over the past few years, ageing studies have attracted growing interest from all humanities researchers.
Ageing studies is an interdisciplinary field interrogating the cultural discourses and practices that construct the meaning of ageing. Over the past few years, ageing studies have attracted growing interest from all humanities researchers.
Senex journal aims to bring together these researchers, to enhance a sense of community across generations and fields. The ageing studies being a young field of research, Senex wanted to gain visibility and build an image that would communicate its level of expertise.
Solution
The solution I offered to Senex aimed to consolidate their brand awareness by bringing visual consistency and by enabling interaction with the university's population.
The visual identity consists of a label remaining consistent throughout time. The poster backgrounds would be provided by students shortlisted in a contest. The winning artwork would be used for the communication of the conference. Other selected submissions would be displayed at the conference, offering an aesthetical experience of the ideas developed in ageing studies.
The solution I offered to Senex aimed to consolidate their brand awareness by bringing visual consistency and by enabling interaction with the university's population.
The visual identity consists of a label remaining consistent throughout time. The poster backgrounds would be provided by students shortlisted in a contest. The winning artwork would be used for the communication of the conference. Other selected submissions would be displayed at the conference, offering an aesthetical experience of the ideas developed in ageing studies.
The contest is a tool to engage students in the process of community-building. It also has the purpose of feeding Senex's identity by generating dialogue and stories. More practically, such a contest would generate an archive of images which could be used through various media to share a sensitive understanding of intellectual questions.
Client testimonial
“I’ve had the pleasure to work with Sara through courses and workshops on graphics design for the university staff and students. Sara was patient while sharing her experiences in graphic design with us to develop our own skills. She helped us make great advancements in a very short time.”
Banu Karademir Arun, Public Relations and Publicity Department at Akdeniz University
“I’ve had the pleasure to work with Sara through courses and workshops on graphics design for the university staff and students. Sara was patient while sharing her experiences in graphic design with us to develop our own skills. She helped us make great advancements in a very short time.”
Banu Karademir Arun, Public Relations and Publicity Department at Akdeniz University