The first phase of a Eurodesk campaign aimed at raising young people’s awareness of the impact of EU-level decisions on their daily lives, and encouraging them to vote in the 2024 elections.
THE CHALLENGE
Youth participation in EU elections is known to be very volatile. After a historically low turnout in 2014, a miracle occurred five years later: 50% of the European youth population voted in the 2019 elections. For Eurodesk, the question was: can the miracle happen again in 2024?
Youth participation in EU elections is known to be very volatile. After a historically low turnout in 2014, a miracle occurred five years later: 50% of the European youth population voted in the 2019 elections. For Eurodesk, the question was: can the miracle happen again in 2024?
THE SOLUTION
We developed a two-phase campaign. The first phase focused on informing young people about the impact of EU-level decisions on their lives and about the voting process. After the main message: “Don’t let others choose for you” the second message was: “Vote for what you care about. Vote for your values.”
We developed a two-phase campaign. The first phase focused on informing young people about the impact of EU-level decisions on their lives and about the voting process. After the main message: “Don’t let others choose for you” the second message was: “Vote for what you care about. Vote for your values.”
Alongside the Eurodesk Brussels Link team, I contributed to the campaign by shaping its messaging and visual identity. Supported by an illustrator, my goal was to create impactful visuals that tell the story of a European democracy owned by its citizens and empowered by their diversity. On social media, the campaign needed to stand out from other content while still fitting within the Eurodesk brand identity.
THE IMPACT
Spoiler alert: the miracle didn’t repeat. Yet it wasn’t for lack of trying. Over the eight months of the campaign, by combining local and online outreach, we reached 1.67 million young Europeans, engaging them through a wide range of activities such as local info sessions, online contests, and webinars. The campaign received the “Best Campaign” award at the CIOST 2024 Awards and was praised for its inclusive approach, particularly in the second phase.
Spoiler alert: the miracle didn’t repeat. Yet it wasn’t for lack of trying. Over the eight months of the campaign, by combining local and online outreach, we reached 1.67 million young Europeans, engaging them through a wide range of activities such as local info sessions, online contests, and webinars. The campaign received the “Best Campaign” award at the CIOST 2024 Awards and was praised for its inclusive approach, particularly in the second phase.
Eurodesk stand at the European Youth Event 2024
